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Power backs mobiles

PADDY Power has signed a deal with British mobile phone gaming specialist, Probability plc, that will see it expand its online/mobile gambling service. The development has the potential to increase its online customer base, which currently numbers almost half a million people.

This new deal will allow Paddy Power customers -- both here and in Britain -- to play mobile gambling games on more than 7,000 different mobile devices, including the iPhone.

The new content will be re-branded as Paddy Power games and will include roulette, blackjack and video poker as well as bingo.