IT has cornered the market by being both stylish and charitable.
No wonder the limited edition, pink version of the Ireland home jersey has nearly sold out.
Fashion-mad football fans have been rushing to get their hands on the exclusive jersey in the run-up to Christmas.
Three thousands went on sale last week, and stockists throughout the country have nearly sold out.
And in even better news, 10pc of the proceeds will be donated to Action Breast Cancer, a branch of the Irish Cancer Society.
The jerseys are on sale exclusively from the Football Association of Ireland (FAI) partner stores, but you can also order your kit on www.faishop.com.
The perfect Christmas present for a big-hearted sports fan will set you back €65 for an adult's jersey and €50 for junior sizes, and comes in a commemorative pink gift box.
Umbro and 3 are delighted with how well they are selling.
Jonathan Courtenay, director of football at Umbro, said: "I'm delighted this great initiative has been so popular. It is a wonderful Christmas present and something I think everyone would be thrilled to find under the Christmas tree.
"I'm delighted to be working with the Irish Cancer Society again after the success of the pink jerseys Umbro did for the League of Ireland champions Shamrock Rovers and for Bohemian FC in 2009.
"I would also like to thank our FAI/Umbro partner stores and 3 for their support of the project."