Penneys has opened its newly extended store in Waterford creating 55 new jobs in the process.
The renovation marks the store's second extension since its opening in March 1985.
Penneys currently has 277 stores across nine countries including 45 in all of Ireland. A further nine stores are due to open by December - in The Netherlands, Portugal and Germany.
In 2009, the Waterford store was extended to 21,400 sq ft. Penneys later acquired the Belfry Hotel in the town, resulting in the most recent extension which has doubled the size of the store to 44,000 sq ft over two floors.
A Penneys spokesperson said: "This store has been a favourite shopping destination for Waterford fashion-lovers for almost 30 years.
"We are delighted to unveil our new extension which has an ultra-modern design. The renovation has had a significant local impact with the addition of 55 new jobs."
Earlier this year, Primark announced an expansion into the USA.
Primark has signed a lease for some 78,400 sq ft of selling space at the historic Burnham Building in the heart of Boston, Massachusetts.
The site was previously home to Boston's famous Filene's Department Store.