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Paddy Power ad gets 60 complaints and UK ban

PADDY Power's Oscar Pistorius advert is being investigated by the Advertising Standards Authority following a "large number of complaints".

It was withdrawn with immediate effect in the UK after it became the most complained-about campaign ever.

A spokesperson for the ASA here said it is the fourth-most-complained about advert in the past four years.

"We have received about 60 complaints so far, which is at the top end," a representative told the Herald.

The ad, which offers odds on Pistorius being convicted, features a photo of the Paralympic gold medallist mocked up as an Academy Awards statuette.

It is tied into Paddy Power opening a book on the outcome of his trial in South Africa, where he is accused of the murder of his girlfriend Reeva Steenkamp.

The ASA spokesperson said it had launched an initial investigation and sent copies of the complaints to Paddy Power with references to the relevant authority codes and asking for comments.

Once these were received, she said, the case would be assessed again to see if it needed to be sent to the Complaints Committee.

In Britain over 5,200 complaints were received against the "money back if he walks" ad making it the most complained of ever in the UK ahead of a KFC ad featuring call centre workers singing with their mouths full which drew 1,671 complaints.

Responding to the UK decision, a Paddy Power spokesperson would only say: "In your face KFC".