BOOKMAKER Paddy Power is pumping 800 new jobs into its Dublin headquarters.
The jobs at its new Clonskeagh HQ are in e-commerce, technology, social media, quantitative research, risk management and online marketing.
It will bring the total employment by Paddy Power in Ireland to 2,783.
Taoiseach Enda Kenny said the announcement "highlights the strides Irish companies are taking in e-commerce and technology".
"Paddy Power's announcement shows how Irish companies can embrace change and respond to new opportunities," he said.
It is the second big jobs announcement for Ireland this week-- the Kerry Group revealed 800 posts will be created by 2015, and a further 160 when a new plant in Co Kildare is fully operational.
Paddy Power chief Patrick Kennedy said that four-fifths of the group's operating profit is being generated online.
"We are hiring at an increased rate and investing heavily in e-commerce to capitalise on structural market growth and emerging opportunities around the globe as more and more countries licence online betting and gaming," he said.
"We are a business born and bred in Ireland and we take pride in continuing to create high quality jobs with the associated economic multiplier effect in this country, particularly given the current economic challenges.
"We welcome the Government's introduction of a licensing regime and commitment to a robust regulatory framework which will sustain and attract investment."
The move is part of Paddy Power's international online expansion. Paddy Power is the number one mobile online bookmaker in the UK and Ireland and the number one online corporate bookmaker in Australia.
In May of this year, the Group launched in the Italian online market, resourced out of Rome and Dublin.
And in July, the Group successfully secured a Preliminary Finding of Suitability from the Nevada Gaming Commission and has located resources in the US to prepare for the opening of the online market there.
Of the 800 jobs announced today, 189 have been filled since the beginning of April, an average of 30 new jobs per month while 100 positions are currently open in a variety of areas.
Details of these positions are on www.workwithpaddy.com