RTE is to be asked why it's broadcasting a commerical for bread which features historical footage of General Michael Collins.
The Michael Collins 22 Society is also to contact the Advertising Standards Authority for Ireland (ASAI) about the television advertisement.
The society said today it is uncomfortable with the new television advertisement released by Johnston Mooney and O'Brien.
Society president, Noel Coonan TD, told the Herald that he questioned the use of the historical footage in an ad. "We are concerned when people just jump on board for benefit other than historical, other than reflecting the true life history of Michael Collins," he said.
The Fine Gael politician said: "It appears that they are building on the popularity of others to achieve commercial gain.
"And we would like to know what contribution, if any, they are making to any of the people or any organisation in the ad," he said.
The Johnston Mooney and O'Brien TV advert, released last Friday, opens with images of Collins before using historical footage to celebrate the years the bakery's been in existence.
"Great tasting bread over 175 years. There's history in the baking," a voiceover states.
Noel Coonan TD, who is the Vice Chairperson of the Oireachtas Committee on Environment, Transport, Culture and Local Government, explained that the Collins 22 Society was created to perpetuate the name of Michael Collins.
It is patroned by Collins's grand-niece Nora Owen and is campaigning "for the erection by the State of his statue in the courtyard of Leinster house by 2022 (the centenary of his death)" among other objectives.
"We were founded originally because the name Michael Collins was airbrushed from our of history," Mr Coonan said.
"In the 60s, 70s and 80s, he was rarely mentioned in history books so we want to [promote the] real practical knowledge of Michael Collins.