NIKE has been forced to apologise after launching a drink-inspired St Patrick's Day-themed runner called the Black and Tan.
The $90 (€70) limited edition training shoe raised memories of the notorious Black and Tans who terrorised Irish civilians during the War of Independence.
The "Nike SB Black and Tan Quickstrike" is named after the drink made by mixing stout and ale -- usually Guinness and Bass -- in a pint glass.
But the move sparked fury among Irish Americans and made headlines around the world in countries with large Irish populations, including the US , Canada and Australia.
A Nike spokesman said: "The Nike SB Dunk Low has been unofficially named by some using a phrase that can be viewed as inappropriate and insensitive. We apologise. No offence was intended."