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Mums selling on children's designer gear at cut prices

IRELAND may be deep in recession but parents still want their kids kitted out in designer gear if they can afford it.

Selling second-hand and unused baby clothing is a popular way for parents to earn some extra cash.

Outlets such as BabyBay.ie allows people to buy, sell and recycle their old baby clothes.

The range of clothes available on the site includes a girl's shawl by Matthew Williamson for €7, a girl's Christian Dior T-shirt for €30, and a Hugo Boss tank top and shirt for a boy for €35.

But two Dublin mums decied to go one step further when they spotted a gap in the market for a business selling new or almost-new designer baby clobber at recession-friendly prices.

The idea is to provide high quality garments from labels such as Ralph Lauren, Boss and Gap at 70pc off.

The pair work from home, but are in the process of setting up a website for their company, which they expect to have operational by July.

"It is a tough time for everyone right now, especially mums, so it is great that they can still pay less but put their children in really good quality garments," co-founder of Twice Smitten, Cathy Slattery, told the Herald.

BEAUTIFUL

"I REMEMBER THINKING BACK TO YEARS AGO WHEN EVERYBODY SPENT SO MUCH MONEY ON THEIR CLOTHES AND I HAD BAGS AND SUITCASES OF THE MOST BEAUTIFUL CLOTHES THAT WERE HARDLY WORN."

A percentage of the proceeds from the firm's second sale in Glenageary this Saturday will go to Oxfam.

Both women, who hail from Rathmichael in Dublin, are busy mums and Cathy has three children, while her business partner Samantha has four.

They pay sellers 50pc of the money earned on the sale.

"I think we have got over 50 sellers already, some people give us over 100 items, some people give us 10 items, it just depends on what they have," said Cathy.

As well as designer items, Twice Smitten also accepts select pieces from High Street shops such as Gap, Joules and Monsoon.

hnews@herald.ie


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