Molly Malone is 'too sexy' for Facebook.
The statue with the ample bosom which has graced Dublin's city centre for 28 years appears to be too hot to handle for the social media giant.
First-time author Dubliner Frank Whelan (31) wished to advertise his novel, Diary of the Wolf, on Facebook and submitted an image of the book's cover which shows two wolves, a full moon, and a picture of the Molly Malone statue.
After initial confusion in which Facebook thought the advert was for a dating site, the Dublin writer explained the advertisement was for a novel.
But the image of Dublin's fabled fishmonger was just too steamy for Facebook.
A member of Facebook Ads Team wrote to the author, stating: "Your ad was rejected because the image doesn't follow our ad policies. Ads may not use overly sexual images, suggest nudity, show a lot of skin or cleavage, or focus unnecessarily on specific body parts."
The author then pointed out that the statue stands in the middle of one of Dublin's busiest shopping areas. Despite this, Facebook's final response to him was "our say on this matter remains unchanged."
"At first I was amused but I ended up feeling frustrated. I wanted to promote my novel on Facebook but I definitely won't be changing the cover," the author told the Herald.
A spokesperson for Facebook said they are the "investigating the matter".
"This is nonsense. Tens of thousands of parents are photographed with their children at the statue every year. Molly Malone is a well known image of our city," said Dublin city councillor Dermot Lacey.
Alex Connolly, spokesman for Failte Ireland, said he would not be surprised if thousands of images of Molly Malone are not already "plastered all over Facebook by visitors to Dublin."
"Molly Malone is one of the most photographed statues in Dublin and in all of Europe.
"Rigidly applying such rules would also exclude images of many statues of ancient Greece and Renaissance Europe," he said.