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McDonald's lines up Irish farm to milk market





McDonald's yesterday announced that it has partnered with Kerry Group to select a new dairy Flagship Farm to highlight best practice sustainable milk production within McDonald's international supply chain.

The dairy farm in Kerry, farmed by Eoghan McCarthy, is the first dairy Flagship Farm to be selected by McDonald's for the Irish market and was chosen because of its best-in-class approach to sustainable primary milk production.

McDonald's also revealed that it grew its exports of Irish dairy products, which includes milk, cheese and butter, to €88m in 2013, up from €74m in 2012. McDonald's purchased a total of €4m worth of Irish dairy produce in 2013 for consumption in its restaurants on the island of Ireland.

Agriculture Minister Simon Coveney said McDonald's is helping to enhance the already strong international reputation enjoyed by the Irish dairy sector.

"I would like to congratulate Eoghan McCarthy and Kerry Group on having the McCarthy farm selected as a McDonald's Flagship Farm - it is exactly the kind of space that the Irish food sector needs to be at, in order to further grow and prosper," he said.

The Flagship Farms project was developed by McDonald's with the Food Animal Initiative and aims to encourage sharing of sustainable agricultural practices.