former boxing promoter Kellie (Frank) Maloney, Edele Lynch who found fame in the girl group B*Witched, Benefits Street's White Dee, and ex-Strictly Come Dancing professional James Jordan were among the figures who headed into the Celebrity Big Brother house last night.
They feature in the new line-up of 14 people taking part in the Channel 5 show over the coming weeks.
Others in the house include boxing champ Audley Harrison and David McIntosh, who had a TV career as Tornado in the revival of Gladiators.
Maloney (right), who is favourite to win, had success handling the career of Lennox Lewis among others, but withdrew from the sport last year. It emerged this month that she has been undergoing hormone therapy and now lives as a woman.
Second favourite to triumph is Dee, real name Deirdre Kelly, who rose to notoriety in the Channel 4 series Benefits Street.
There have been reports of pre-launch upsets with some of the CBB contestants unhappy that other housemates are being given higher fees to take part.