IT'S the most magical time of the year.
Thousands of Dubliners gathered on O'Connell Street last night to watch the Christmas tree light up with glittering decorations.
Lord Mayor Oisin Quinn and Richard Guiney, CEO of Dublintown.ie, joined competition winners Sarah (9), Frances (38) and Mark (41) to turn on the lights.
It was a particularly memorable day for the Hyland family as they had nabbed the chance to switch on the lights after winning a Christmas jumper design competition.
The massive crowd counted down the seconds and a cheer erupted as the tree was lit up to illuminate Dublin's historic street.
While most Dubliners walked, wandered or drove to O'Connell Street for the festive occasion, Lord Mayor Oisin Quinn experienced a sleigh ride like no other.
He joined Santa and his elves on charity WALK's sleigh and was dragged over to the north side of the city for the occasion.
The Santa Sleigh initiative is the first of a series of projects designed by WALK and operated in partnership with service users in order to create an awareness of the abilities of people with intellectual disabilities and highlight their willingness and desire to be part of the goodwill and joy shared by communities through the festive season.
And the gigantic Christmas tree wasn't the only glittering icon on display.
The grand old dame of O'Connell Street, Clery's, opened its doors last week and to celebrate the facelift had wrapped the historic building with a twinkling golden bow.