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Love/Hate Mace ads

THE acclaimed director of Love/Hate has taken the lead on the new advertisements featuring journalist Brendan O'Connor as 'the face of Mace'.

The brand's new commercial ad series is part of a €450,000 marketing investment.

David Caffrey (pictured) who directed the popular Love/Hate drama, took the helm at the second ad series by Mace featuring the chat show host.

Building on the convenience store network's tag line We Make it Easy, the new ad series plays on the theme of 'smart'.