THE world's first 3D rugby match programme went on sale today for Leinster's Heineken Cup showdown with Bath.
It was the cold that turned Dublin blue today as more than 45,000 people arrived for tonight's game at the Aviva Stadium.
And they will get to play a little part in history by buying the first ever 3D programme.
The novel creation, designed by O Publishing, will be on sale around the ground during the game at the Aviva Stadium.
The programme will still include all the usual articles and features but throughout the programme images have been enhanced and certain pages have been given the 3D treatment.
Special 3D glasses will be provided and sellers believe that €5 is a small price to pay for a special Heineken Cup memento.
A last-minute scramble was also under way today for the 5,000 remaining tickets.
Joe Schmidt's side have never been beaten at the Aviva thanks largely to the intimidating noise and atmosphere created by the supporters in blue.
If Leinster win it will give the side one foot in the final eight of the competition but a bonus point victory is of equal importance if Leinster are to secure a home quarter-final at Fortress Aviva. Leinster butchered a number of try-scoring opportunities at the Rec last Sunday and will be looking to be more clinical in front of their home support.
For Bath and their experienced coach Ian McGeechan, the game is make or break with defeat almost certainly guaranteeing their exit from the competition at the Pool stage. Fans have a great opportunity to meet McGeechan, a former Lions coach, as he, Brad Davis and Martin Haag, along with Nick Blofeld and David Trick will be available to meet and chat with Leinster and travelling Bath fans at the Lagoona Bar on Custom House Square between 8pm and 9pm.
Bath forward Dave Attwood believes his side will think nothing off the Aviva's imposing atmosphere.
"Big stadium, big crowds, big games -- this is what you want to be involved in. This is the pinnacle for us. This is where you find out who stands," he said.
"I think a lot of people had written us off before Sunday's game and we did ourselves a good service with that performance," said Attwood of Bath's narrow 18-13 loss last weekend.
"There is a belief that we are capable of turning Leinster over at the Aviva and we need to be confident."