| 6.1°C Dublin

Kodaline part of record tourist push

TOURISM Ireland has selected a song by Dublin rocker's Kodaline for their massive marketing drive next year. The organisation's bosses hope 2015 will be a record year for overseas tourists visiting, with 7.74m expected to holiday here.

That's more than 400,000 more than visited this year. It's predicted next year's total will beat the previous record set in 2007.

The forecasted number of people visiting in 2015 is to generate an extra €4bn for the Irish economy.

The soundtrack for the new TV ads - Kodaline's Love Like This - has also been unveiled.

The new set of ads will launch in 2015 as part of Tourism Ireland's 'Jump Into Ireland' campaign and will feature in 22 countries.

The Minister for Transport, Tourism and Sport, Paschal Donohoe, revealed the organisation's new marketing plan for 2015, and cited Government policies and better connectivity as primary reasons for the tourism increase.

services

"Government policies, such as reducing the rate of the air travel tax to zero from April 2014 onwards and retaining the reduction of VAT at 9pc on tourism-related services in Budget 2015, support this objective," Mr Donohoe said.

"There is a direct correlation between tourism growth and good connectivity. The expansion of ferry services on the Irish Sea provided a major boost for tourism in 2014," he added.

Visitor numbers are set to rise by 2025, with 10 million tourists expected to visit Ireland bringing an additional €5bn to the exchequer.

The ambitious target would help sustain around 250,000 jobs.

Tourism Ireland CEO Niall Gibbons outlined the company's plans for the coming year.

"We will continue to place a major focus on promoting the Wild Atlantic Way, and will highlight the new British-Irish visa scheme in China and India, which will enable Chinese and Indian visitors to visit both Ireland and the UK, including Northern Ireland, on a single visa of either country," Mr Gibbons added.

There are also plans to increase connectivity to the United States and the Scandinavian peninsula, with extra flight routes being unveiled from Dublin to Chicago, Washington DC, Helsinki and Gothenburg in Sweden.

rschiller@herald.ie


Privacy