THE Irish Dairy Board (IDB) plans to expand its regional distribution presence in China.
The premium Kerrygold product range is being extended in this rapidly growing market with the launch of Kerrygold UHT milk.
It has inked a distribution agreement with Chinese company, Algrow Trading, based in Beijing, to distribute its products in major urban centres. The IDB is on a trade mission to China this week.
Kerrygold Irish butters and cheese are already sold in the cities of Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu and Hangzhou, which have a combined population of over 150 million. And now Kerrygold UHT milk will be rolled out in each of these regions.