| 2.6°C Dublin

Kellogg's cuts salt in cereals by 30pc

Kellogg's is reducing the amount of salt contained in its most popular breakfast cereals and snacks.

The Kellogg Company of Ireland said the salt content of Rice Krispies and Corn Flakes would be cut by 30pc.

The move will decrease the amount of salt in some of the top-selling brands on the Irish market.

Kellogg's Corn Flakes and Rice Krispies are also the basis for its other big-selling brands, including Crunchy Nut, Frosties, Coco Pops and Rice Krispies Squares.

Louise Sullivan, the Head of Nutrition and Communications at Kellogg's, said: "For the past 12 years we've been listening to our shoppers and reducing the amount of salt in our food. We've been doing this slowly so we take people's palates with us and so they don't notice any difference in the taste of their favourite cereals. Since 1998, we've taken over 45pc of salt out of our cereals."

She said: "Despite the fact that breakfast cereals account for less than 4.2pc of the salt consumed in the diets of Irish adults, we hope this move shows people we are serious about reducing salt."

She told the Herald that it had worked closely with the Food Safety Authority of Ireland (FSAI) in relation to its voluntary salt reduction programme -- the FSAI has been working with the food industry, including manufacturers, retailers and caterers, to achieve reductions in the salt content of processed and prepared foods since 2003.

She said that the FSAI has been informed about its salt reduction in relation to Rice Krispies and Corn Flakes.