Model Georgia Salpa has been lashed by the Irish Wheelchair Association for parking in a disabled spot.
The 26-year-old turned up to a photocall at the Radisson SAS Hotel in Stillorgan and slipped her BMW sports car into a marked space, which she mistook for a regular parking spot.
When contacted by the Herald, she said she parked in the space for a minute -- but it appears she didn't see the blue wheelchair signs either side of her silver Z3.
The director of the Irish Wheelchair Association (IWA), Michael Doyle, has condemned the model.
"We'd hope that someone in the limelight would have more awareness, they're showing an example to the public in many ways. It takes away from the importance of the spaces, people with disabilities need these," he said.
"It doesn't matter it she took it for a minute or half-an-hour, that doesn't matter for the person who's driving past hoping to park there.
"We'd be disappointed to hear about any member of the public parking in a disabled spot. Whether it's a celebrity or not, we have the same view," Mr Doyle added.
Reality star Georgia jetted in to the capital during the week for work appointments and arrived to the south Co Dublin hotel on Thursday morning to help promote Batchelors' Farmer of the Year campaign in a pair of jeans and trainers.
After a quick wardrobe change, she posed with three young farmers from Wexford, Limerick and Kildare, in a sexy sequin navy dress and nude high heels.
Georgia has defended her behaviour, insisting she only parked for "one minute".
"I was only parked there for a minute. I was on my way to the photocall," she said when contacted by the Herald, before later claiming it was only the parking space next to hers that was marked for disabled use.
The half-Greek model later enjoyed a quick trip to the hairdresser's, before some retail therapy.