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'It went mad' - Anna's joy as kids clothing firm takes off


Anna Daly

Anna Daly

Anna Daly

TV presenter Anna Daly has opened up about starting a new business in a pandemic and how she was gripped by self-doubt before its launch.

The Virgin Media star went live with her Little Bliss clothing company last month. A capsule collection of 12 sweatshirts for parents and children, she said her nerves were jangling before the December 2 launch.

The Ireland AM presenter is mother to Ben (9), Euan (7) and Rhys (4) and her own sons model some of the pieces in her collection.

"I was in two minds before Christmas about whether to wait until the New Year or to launch and go ahead with it," she admitted. "But I wanted to get it out there pre-Christmas, so I launched it on December 2 and thought it would be a slow build. But I haven't stopped packing boxes since the launch.

"You do have a moment where you go, 'Jesus, will everybody like it and want to wear it?' But it went mad as soon as I launched it.

"It's been a very rewarding process but not a very glamorous process. I am down at the depot in Greystones every day and they know I'm full of parcels every time I turn up.


"They give me this postman's trolley and it couldn't be less glamorous. I pile up all the boxes and they get shipped off. But I never dreamed I would be in this position so quickly."

The presenter had a tough 2020, as her father battled prostate cancer. Thankfully, he is facing into a brighter future after undergoing intensive treatment.

"He would have gone into the Beacon every day for radiation during the first lockdown, which was a worry in itself," she said. "But he's through it and it's just about getting his strength back now. It's brilliant.

"I don't think he will ever be cancer-free but it will be managed, which is an OK place to be, given where we were. It was very typical for a man of his age, more common than I realised."

Daly is anxious for her elderly parents to receive the Covid-19 vaccination.

"I think we're all in a hurry to see our loved ones getting the vaccine. No matter how fast they go, we're going to get frustrated about the pace of it (vaccine rollout) because it's a matter of life or death for so many people."