GOING, going, gone – one of Dublin's most iconic signs has been replaced without notice or consultation.
The curtain has come down on the iconic neon sign that hung proudly over Dublin's Screen cinema theatre.
The sign has been in place since the central cinema opened over 30 years ago but now it has been replaced.
The three-screen cinema, which has been in operation on Townsend Street since the early 1970s, has recently replaced the notable 'Screen' sign with the Irish Multiplex Cinema (IMC) logo.
A spokesperson for IMC – the group that operates the theatre – was unavailable for comment this morning, but they are reported to having said that it was a "very tough decision" to make.
The original sign was not functioning properly in recent times and IMC said it came to the point where it was "beyond repair".
A spokesperson from Dublin City Council confirmed that there is no record of "a planning application being lodged in respect of this alleged development".
"Now that our attention has been drawn to this matter it will be investigated by the Planning Enforcement Section," the spokesperson continued.
"It should be noted that the replacement of signage on a building does not always require planning permission. The planning department will make a decision on this in due course following a site inspection on the property."