IN music to Dubliners' ears, iconic Walton's Music store is moving to a larger premises.
Walton's Music is where generations of young musicians bought their first instrument.
Now the shop will move from its North Frederick Street home in Dublin after nine decades.
Walton's began life selling imported German violins and threepenny and sixpenny booklets in the 1920s with titles like Fireside Songs.
Now the family-owned business, known for its tag line "if you feel like singing, do sing an Irish song" is to move to a much bigger outlet in Blanchardstown.
The move will allow Walton's to expand its range of musical instruments but also include music technology accessories and books in a 7,500sqft shop.
Managing director Niall Walton said that there has been a notable increase in sales of musical instruments, sheet music and technology.
"It is the right time to open this store because these days people are turning to things that are meaningful and have real value," he said.
"Music is such an important part of our culture, it's a joy to make and best of all it's really good for you.
"Dozens of scientific studies have shown that active music-making benefits us in so many ways – physically, psychologically and intellectually," he added.
Mr Walton admitted that the flagship store in North Frederick Street will be missed.
But says the new shop has a "vastly larger space" and "ushers in a new era for the company.
The Walton's music firm was founded in the early 1920s by Dubliner Martin Walton.
A violin-playing Feis Ceoil prizewinner, Martin Walton took part in the Easter Rising at the age of 15.
In 1924 he established the Dublin College of Music in North Frederick Street, and began a retail music business importing violins from Germany and publishing sheet music. The music booklets were sold all over the country and the shop became a mecca for visiting emigrants who would buy all the new Irish music publications.
Walton's will retain their shop and New School of Music on South Great George's Street.
And they will continue to bring artists to the National Concert Hall through the World Master Series.
The South Great George's Street shop was the setting of the movie Once's most famous scene, when Glen Hansard and Marketa Irglova sing their Oscar-winning song Falling Slowly together.