Fitness model and blogger Maeve Madden says she doesn't lie to her followers about products she gets for free.
The Newry native models for the likes of Nike and Lacoste and also runs her blog, www.maevemadden.com, which is dedicated to fitness, diet and style, but she says she never plugs products she doesn't like.
"It's funny the amount of stuff people send you to try out," she told the Diary.
"But then they'll come back and say, 'You didn't post the image', but I'm not going to lie to my followers and say I like something when I don't.
"I'll only write about something if I believe in it and genuinely want to keep using it.
"I was sent a tan recently and put it on before I went to Ibiza and thought I'd be glowing on the beach but it all washed off, so I just won't write about that.
"I think a lot of people post stuff for the sake of it."
The 27-year-old is also a hair model and is in a new campaign for top hairdresser Andrew Barton.