SWAPPING his daily breakfast roll for a chicken salad has paid huge dividends for Barry Lawless.
Plumber Barry (30), from Stamullen, Co Meath, has lost almost 10 stones since ditching his breakfast roll.
Now he has called on overweight men to tackle their problem head-on, saying the "benefits will last you a lifetime".
Not surprisingly, his confidence has grown as the weight has come off and he's just won Man of the Year in his Slimming World weight loss group in Balbriggan.
One of many things he is now enjoying again is, "playing golf without getting out of breath."
At his heaviest, Barry weighed 28 stone, 11lbs.
That was in January 2012 when his sister Elaine (37) had decided to join the group.
"I could see she was having success with it so I began to follow her eating plan myself but I didn't join the group.
"I followed the plans as best I could and lost one stone and 2lbs in four months."
Eventually, Barry joined the group with his mother Helen. "I like it now because it is a group so everyone is there for the same reason and has tips and advice on how to stay motivated. There are men in the group and Sandra, our group consultant, is great."
Barry said he tried another weight loss plan and lost four stone but the weight went back on, adding: "When I was following that plan I was afraid to eat. This way I don't feel like I am on a diet, it is more like a food plan."
Slimming World emphasises making healthy choices, such as eating more fruit and vegetables, and has a list of foods that are 'free' to eat without worrying about weight gain.
In the first six weeks of joining Slimming World, Barry lost a staggering two stone – in addition to the weight he lost beforehand.
Now, at 19st 3lbs, he is much happier and confident and Barry's advice to other Irish men is "do not be shy, take control of your eating and you will take control of your weight".
"I find a lot of things are easier for me now. I have more energy than before, I feel more positive mentally and the way I see it is that this is the way I should have been eating all of the time."