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Heineken in golf deal

HEINEKEN have been teed up as the official sponsor of the 3 Irish Open which takes place next month at the Killarney Golf and Fishing Club.

European Tour representative James Finnigan said that it was a significant agreement, particularly in the challenging sponsorship market.

The beer manufacturer sponsored the 3 Irish Open under its Murphy's brand from 1994 to 2002.

Heineken join 3, Failte Ireland and other official sponsors such as Genworth, The Europe Hotel, Liebherr and The Irish Examiner at this year's 3 Irish Open.