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Havas' new feel-good Jacob's ad

Jacob's Biscuits account for some of Ireland's best known TV ads down the years. From wondering how Jim Figgerty got the figs into Fig Rolls to the catchy jingles for Kimberly, Mikado and Coconut Creams, the ads became household favourites. Valeo Foods now invites you to "Fill your day with feel good" in Jacob's ads created by Havas Dublin Worldwide. Produced by the aptly-named Butter company, the ads were directed by Brian Williams.