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Hadji Bey comeback

TRADITIONAL Irish sweet maker Hadji Bey has been given a new lease of life with a complete overhaul of their packaging and brand creation.

Originate Creative won both the ICAD Design Award for Packaging Design and the Institute of Designer's Award for Best Packaging.

Hadji Bey is an old Irish brand of Turkish Delight that was started in Cork over 100 years ago -- it has not been in production for the past 20 years, but was relaunched by LC Confectionery in 2011 for the premium confectionary and gift markets. The brand can be found in 100 specialist food stores and in Harvey Nichols.