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Green is the colour for our football fashionistas

FOOTBALL and fashion rarely go hand-in-hand but Dublin stores are pulling out all the stops for Euro 2012.

Green will be the in-vogue colour as the country gears up to support the boys in Poland -- and city retailers say they are more than ready for the rush.

Designer menswear store Bertoni Neon has launched an exclusive new shirt to celebrate Trapattoni's success.


Manager Lee Graham explained the concept to the Herald: "The shirt has only arrived in stores today, but we expect it to do really well. It's the only shirt like it out there at the moment and we thought it was a great new way to support the team."

He continued: "If people want to go out celebrating after a match, most clubs won't let you in wearing a jersey. This shirt will eliminate that problem. It also only costs €60, but we'll do a special offer if people want to bulk-buy."

Another retailer with a novel way to show their support for the soccer stars is retailer and clothing label Counter Propaganda, who are currently running a campaign called 'Free Clothes If."

The campaign, which according to store owner Fergal Swan is "probably the best deal any Irish retailer is running for Euro 2012", will see any customers being refunded for their purchases if Ireland qualify from their group in the tournament.

"Everyone is doing offers but no one is giving away as much as we are," he said. "We put a bet on with Paddy Power that Ireland would get through, and if they do, we will refund customers anything they have bought, which will have pretty much no limits."

The offer, which will last until June 10, has caused some customers to think it is too good to be true, with Mr Swan saying "we have to convince them that there is no catch." He is also convinced Ireland will succeed, claiming "we're the underdogs but I know we can do it".


Other shops spreading the buzz about the Euros include Penneys, Dunnes Stores, and Carrolls.

Dunnes Stores salesperson Joan Arkins said that the merchandise they are providing is "flying out of the store".

"You'd be amazed how many people are supporting Ireland," she said. "More people are coming in every day asking about what they can but, including a lot of tourists. Our boy's soccer kit, which costs ¤6, and girl's tutus, which cost ¤4, are practically walking out."

Additionally, trainee manager for Carrolls, Phelan Prichard, said that their best selling items range from vuvuzelas, which cost €1.99 to more traditional items such as flags and facepaints.


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