BUSINESS directory goldenpages.ie is to bring augmented reality (AR) to 1.2 million customers across Ireland.
It will do so by incorporating AR into the front cover of its 2011-2012 print directories. The service says it is determined to "solidify its position as a new media company offering advertisers new and innovative solutions to enable them to reach new audiences".
Catherine Weadick, marketing manager with Truvo Ireland, publishers of goldenpages.ie: "The demand for goldenpages.ie apps on Android, iPhone and iPad is great. There are over 130,000 goldenpages.ie apps installed on Irish devices which generated over 171,000 mobile visits in October."