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Golden Pages update

BUSINESS directory goldenpages.ie is to bring augmented reality (AR) to 1.2 million customers across Ireland.

It will do so by incorporating AR into the front cover of its 2011-2012 print directories. The service says it is determined to "solidify its position as a new media company offering advertisers new and innovative solutions to enable them to reach new audiences".

Catherine Weadick, marketing manager with Truvo Ireland, publishers of goldenpages.ie: "The demand for goldenpages.ie apps on Android, iPhone and iPad is great. There are over 130,000 goldenpages.ie apps installed on Irish devices which generated over 171,000 mobile visits in October."