| 6.3°C Dublin

Gerry's quit ads to debut on the same day as his funeral


 Gerry Collins who fronted the QUIT campaign. Photo: Collins

Gerry Collins who fronted the QUIT campaign. Photo: Collins

Gerry Collins who fronted the QUIT campaign. Photo: Collins

A NEW anti-smoking ad featuring campaigner Gerry Collins is to air tomorrow on the day of his funeral.

Mr Collins recorded the series of ads for television after learning he had lung cancer.

He died aged 57 at Blackrock Hospice on Sunday surrounded by his family.

Last night they gave the go-ahead for the ads, in which he urges people to quit, to be shown during Lent as planned.


Mr Collins, from Greystones, Co Wicklow, was told in June last year that he had terminal lung cancer and had less than a year to live.

He had beaten throat cancer three years earlier.

After initially struggling with the news, he eventually came to terms with the situation and agreed to become the face of a new HSE campaign.

The campaign, which includes a number of ads depicting him at home and at his local GAA club, was launched last December, and he appeared on RTE's Saturday Night Show in January to urge people to quit smoking.

He is survived by his wife Delly and children Lisa, Ciara and Stephen.

In a statement his family said: "Gerry was a great father, grandfather, husband, son, brother and friend and we are lost without him.

"We are all incredibly proud of all he did to help others and the inspiring work he did on the QUIT campaign."

Tony O'Brien, director general of the HSE, paid tribute to his courage, saying: "Gerry and his family have made a unique contribution to the health and well-being of our society."


Mr Collins' remains will repose at Delly's home today from 2pm-8pm. The funeral mass will be at noon tomorrow in the Holy Rosary Church in Greystones.

His remains will be buried in Redford Cemetery, also in Greystones.