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A new Irish social betting company has established a partnership with Punchestown.

BragBet will officially launch at the Punchestown Festival in two weeks' time and will enable groups of punters to continue the fun of the races every day of the year with their friends, online and on mobile.

It allows groups of people to come together to bet as a team against the bookie.

The company is currently based in Ireland's Silicon Dock and boasts investors as diverse as Telefonica and Boylesports.