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Ford's final countdown

Ford of Europe will kick off a campaign highlighting new technologies during Saturday's Champions League final.

Three new features – Ford SYNC with Emergency Assistance, Ford 1.0-litre EcoBoost and Ford Rear View Camera – have been launched this week online.

And the group will follow this up with a marketing campaign during the final, which is expected to draw 90,000-strong crowd at London's Wembley stadium and a TV audience of 150 million across Europe.

Ford will run a selection of 15-, 20- and 30-second TV ads throughout Europe during the half-time break of the match between Bayern Munich and Borussia Dortmund.