A fifth of all millennials refuse to weigh themselves despite the obesity crisis, a new survey has revealed.
Despite their reputation as one of the most image-conscious generations of all time, 21pc of Irish respondents aged between 18 and 34 believe they know best when it comes to their weight - despite what the scales might reveal.
The nationwide survey of 1,000 people commissioned by Royal London insurance found some so-called snowflakes are apparently afraid of what the scales may reveal, are not bothered or are worried they may develop an unhealthy obsession with their weight.
"Not one respondent in the 18 to 34 age group said they weigh themselves every day, and just 5pc weigh themselves several times a week," said company underwriter Colette Houton.
"This could be seen as a good thing. Weighing oneself every day, or every few days, could suggest too great a focus on weight and may lead to an unhealthy relationship between the figure someone sees on the scales and how they perceive themselves."
However, the survey found the weighing scales are more commonly used as people app-roach middle age.
It found that 13pc of people aged between 35 and 54 weigh themselves at least once a day or a few times a week, while 12pc of people well into middle age at 55 or over weigh themselves at least once a day or several times a week.
Forty per cent of respondents weigh themselves once a month, with women (45pc) weighing themselves more than men (39pc).
However, the survey, conducted by IReach, found nearly a third (30pc) of all respondents do not weigh themselves at all.
Ms Houton said the findings have mixed conclusions.
"The body confidence movement is teaching us that everyone can and should be proud of their body," she said.
"On the other hand, however, we're facing an obesity epidemic which is set to impact our children's futures unless we improve our diet, levels of physical activity and overall approach to health."