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Fashion faux pas for skaters with IRA street gear

A US clothing company have been forced to deny they have any links with a terrorist organisations after an unfortunate choice of brand name.

Impact Reduction Apparel, or IRA Apparel for short, share their name with terrorists - the IRA.

IRA Apparel are a San Francisco based start-up clothing company that specialise in skateboarding clothing.

Its main product is called the IRA Skullcap - a padding cushion which can be fitted inside baseball caps for the safety of skateboarders.

Moniker

The company launched in September but their unfortunate moniker has only caught people's attention in recent days.

The company have been using IRA as the abbreviation of the brand's name on their social media sites leading to some unintentionally funny results.

They have shared pictures of people skating with the message, "Do you want to be part of the IRA Street Crew?" and wrote on their Instagram account "We are hyped for 2015. Please believe IRA are coming for ya".

They have also been handing out stickers with their IRA logo on them for teenagers to put on their skate boards.

While some twitter users found their use of the abbreviation IRA amusing, others found the brand name "offensive".

Irish comedians The Rubberbandits even got involved saying: "I'm having second thoughts about buying sweaters from a clothing company that got rid of it's arms."

The company was forced to distance itself from any connection with the IRA paramilitary group.

They took to Twitter to say that Impact Reduction Apparel "is who we are".

"We have no affiliation with any terror groups. We make products that keep people safe".

This is not the first time a brand has come under criticism for using a name, or product names, that could potentially offend those affected by The Troubles in Northern Ireland.

Nike was slammed in 2012 for releasing a trainer called Black and Tan.

The Black and Tans were brought to Ireland to assist the Royal Irish Constabulary and fight the Irish Provisional Army.

Motor company Kia was forced to pull its planned Provo car in 2013.

Provo is a name often used to refer to the Provisional IRA.

hnews@herald.ie


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