PERSONALISED paving slabs have become the hottest property in Dublin 4.
Rugby and soccer fans are rushing to buy the slabs, close to the new Aviva Stadium, at a cost of €400 -- and sales are going well.
Proceeds raised will help fund the new stadium.
The personalised paving slabs will form part of the new Aviva Stadium Walk, outside the organisation's new €365m arena.
A one-foot stone costs €395, making the walkway leading to the podium on the new West Stand of the Aviva Stadium one of the most expensive thoroughfares in the world. The cheapest stone costs €75 and is barely the size of an ordinary brick.
Karl Richardson, communications manager with the Irish Rugby Football Union (IRFU), said if the current demand continues, more room will be made for the stones.
"The IRFU are delighted. It gives a bit of ownership to the supporters by permanently preserving their name in the Aviva Stadium and is something that has been very successful at other stadia around the world, such as Twickenham.
"While the number available is not infinite, if demand continues we would find other areas for the bricks to be placed in the stadium."
A Football Association of Ireland spokesman said sales of their allocation of stones have been "brisk over the Christmas period".
It says the paving stone idea offers a chance for fans to "immortalise themselves" at the new Aviva stadium, but their website states that their message may only last 10 years.
"The Aviva Stadium Walk, which is a joint venture between the FAI and the IRFU, is proving to be very popular amongst Irish sports fans. The stones will make ideal presents for Irish sport fans."