Former Ryanair deputy chief executive Michael Cawley has backed a start-up that helps companies to boost online sales.
Dublin-based Unravel Analytics is headed by a former colleague of Cawley, Ryanair's former head of online ancillary revenue, Santina Doherty. The other co- founder is Donal Troddyn.
Ms Doherty also previously worked at Hostelworld, where Mr Cawley is on the board.
Tribal VC, a venture capital firm headed by tech investors Conor Stanley and Tadgh O'Toole, has also taken a stake in the start-up.
The investors have pitched into a €315,000 fundraising for the firm, which has been named a high potential start-up by Enterprise Ireland.