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EP MAY BE SOLD OUT BUT HUNGRY PICNICKERS HAVE CHANCE TO WIN TICKETS

With less than a fortnight to go, the buzz surrounding Electric Picnic (EP) is deafening.

Arguably Ireland's top summer music and arts festival, this year's EP acts include Simple Minds, Sinead O'Connor, Portishead, Pet Shop Boys, Lily Allen and Blondie. Festival sponsors include Vodafone, Heineken and Unilever's Sure deodorant brand.

Electric Ireland has 80's iconic power ballad singer Bonnie Tyler (pictured) on stage for its Power House gig on the Sunday. Picnickers will be able to enjoy 80's tribute band Spring Break, ballad discos and deejays from Disco Brunch with their one-off remix playlist. With the festival sold out, Power Ballad fans can win tickets online for the Stradbally gigs.

Six tickets are up for grabs every day this week. To win, wannabe festival-goers must choose a favourite song from a playlist by logging on to powerballads.ie.

People are then asked to make an Instagram video and record, using lip-synching skills ‑ the more cheesy the expression the better. The video with the most votes wins six EP tickets each day.

Research by PR agency Pembroke Communications put Electric Ireland as the second most recognised EP sponsor last year, just behind Bacardi. Last year, the brand's big draw was Mr Motivator. Electric Ireland has been busy over the summer with its support for the GAA All-Ireland minor hurling and football championships.

Electric Ireland's head of marketing Lisa Browne says the TV ads break the mould of traditional GAA advertising.


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