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Dubliners gobble up a million IKEA meatballs despite scare

IKEA sold more than one million meatballs at its Dublin store last year – despite horse meat fears.

The Swedish furnishing giant confirmed sales of 1.027 million meatballs at its Ballymun store, in spite of the firm withdrawing a batch for sale in response to the horse meat scare in February of last year.

In 2013, 2.3 million shoppers visited the Dublin store, which had an average of almost €2m sales per week as revenues marginally increased to €103 million.

The business almost doubled its pre-tax profits to €5.8m.

Store manager Peter Steenberg said yesterday: "This year I anticipate a positive development in our performance.

"In particular I believe our kitchen business will do well as we have recently invested in rebuilding the department room settings with our new METOD kitchen range, as well as co-worker training and improving our delivery and installation services to offer the best value for money kitchen on the market."

EXPANDING

Mr Steenberg confirmed that IKEA is seeking to identify sites in Ireland for a second store.

He said: "IKEA are committed to expanding in the Irish market and have been identifying sites in Ireland for a potential second store. However, we have no further plans to confirm at the current time."

The firm's Dublin outlet contains 9,000 home furnishings, a 550-seater restaurant, a food hall and creche.

IKEA stores typically feature a restaurant that serves traditional Swedish food, including meatballs served with boiled or mashed potatoes, gravy and lingonberry jam.

Meatballs are also available in the frozen foods section.

A spokeswoman for IKEA Ireland said yesterday that the 1.027m meatballs served at its Irish store last year "would, if you were to line up all the meatballs, equal to 41.8km which would take you from IKEA Ballymun to Bray on the M50".

HNEWS@HERALD.IE


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