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Dublin women fall head over heels for flat shoes as sales soar in the city

IT'S the age-old debate for women: style versus comfort.

Well, now we have the answer. Dublin women are ditching the sky-high heels in favour of comfy flats.

The six-inch heels have been cut down as ladies opt for the classic ballet pump.

According to high-street store Debenhams, its best-selling shoe in the capital is the pump – but in the west of Ireland they still like the extra pep in their step.

Sales of flat shoes in the capital are way above the national average. Top Dublin models Aoife Cogan and Holly Carpenter, and presenter Lottie Ryan are all fans of the low-level footwear.

cobbled

Aoife even sported a pair of gold Grecian-style flats for her wedding to rugby star Gordon D'arcy in Monaghan last summer.

"It seems city slickers are opting to pound the pavements in comfort, as our figures show that sales of flats in the capital are 25pc above the national average," a spokesperson for Debenhams Ireland told the Herald.

The west of Ireland may be known for hills and cobbled footpaths, but Galway women, such as presenter sisters Grainne and Sile Seoige, like their height when it comes to footwear.

The department store's latest Irish sales figures show that the women of Galway are leading the way with shopping for the highest heels in the country.

Sales of six-inch stilettos are 35pc higher than the national average in the Connacht store.

Sales of sandals and open-toed shoes have top spot in the home of horse racing, Kildare, with Debenhams in Newbridge reporting 37pc higher sales than other stores.

New mum Pippa O'Connor, Sky Sports News presenter Rachel Wyse and former Miss World Rosanna Davison are all fans of the stiletto sandals and have been spotted out and about at racing festivals wearing them.

towering

While Dublin stores are leading the way when it comes to pumps, flat boots are popular with Munster women. Sales of flat boots from ankle to knee are soaring across Limerick, Cork and Tralee stores.

Head of Buying for Footwear and Accessories for Debenhams Ireland, Amanda Wain, says that women are losing interest in middle-of-the-road heels.

"We've seen a huge change of direction with regards to heel heights in Ireland in recent years," Ms Wain explained.

"They are getting both higher and lower – with flat shoes and towering heels the most popular in general, while mid-height shoes just don't sell as well anymore."

hnews@herald.ie


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