"Ban this Filth!" is the title of a famous book detailing the attempts of British campaigner Mary Whitehouse to do away with just about everything in modern culture that offended her pious morality.
You'd think her puritanical views were left behind in the dark and distant past, but the Mary Whitehouse ethos seems to have taken on Father Ted proportions recently in Ireland.
How else to explain the banning of an online ad featuring Roz Purcell after just one complaint?
Seemingly, the Newbridge Silverware ad is "exploitative of sexuality", with two scenes cited as just too naughty for the general public to see.
Dear God! What was our Roz doing? Writhing naked in heels and a necklace like Sophie Dahl in the Opium ad? Or causing car crashes up and down motorways, like Eva Herzigova in the infamous "Hello Boys" Wonderbra ad from back in the 90s?
Or perhaps the ad was in seriously nasty taste like Calvin Klein did, when that fashion company put up posters which seemed to glorify sexual assault?
Nope, none of the above. Two scenes were highlighted as being "overtly sexual" by the ASAI (Advertising Standards Authority for Ireland).
In the first Roz wears a silky kimono held together by jewellery and in the second she dips her finger into a cocktail and licks it.
So, no nudity, no gyrating, no intimation of sexual assault, just more skin that you'd see on a beach and a coy finger lickin' moment which would make that Flake ad look x-rated.
Who has time for this? What sort of person actually bothered to complain to the ASAI about an ad that is cute and tame by today's standards?
And why did the ASAI uphold that solitary complaint. "Overt sexuality" is a subjective matter.
It's certainly not a black-and-white scenario to be decided on one single complaint. We're talking a Rihanna video here.
It's a very flawed system when one OTT complaint has to be taken seriously but the views of thousands of people who think it's fine can be ignored.
Have these people ever watched MTV? Do they know what kids see day in and day out on the internet?
Bressie is right. "Irish people have an addiction to being offended" is what the singer said when the Broadcasting Authority of Ireland upheld a complaint made about a sexy dance routine in The Voice.
Yet we read of few complaints when Miley Cyrus practically has sex with her dancers over on The X Factor.
So is it because we is Irish? It would seem to be.
We can tolerate "overt sexuality" as long as it's just the pagan foreigners doing it.
But Down with That Sort of Thing in Holy Catholic Ireland - we'll have none of that sex stuff made over here...