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Dixons wins first place on list of top ad slogans

The latest batch of the world's top advertising straplines has been announced by AdSlogans.

Twenty new campaigns have joined the half century hall of fame, most of them British. There is the Dulux 'Let's colour' line, along with Ribena's 'Bursting with berryness', Ryvita 'For ladies that crunch' and Shell's 'Let's go'.

The overall winner was 'The last place you want to go' strapline for Dixons created by M&C Saatchi.

While no Dublin agency made the cut, C&C's Magners Irish Cider qualified with 'There's method in the Magners'.

If Ireland is to be in with a chance next year, the Irish Ferries' line 'It's everything you go for!', coined by Javelin, might make a worthy contender.