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Discount stores chase Superquinn

GERMAN discount supermarkets Lidl and Aldi are on course to overtake Superquinn in the popularity stakes.

Cash-strapped shoppers are now increasingly turning to the cheaper stores.

This is the first time one of the discount stores has overtaken a so-called 'legacy' player.

Latest figures from Kantar Worldpanel in Ireland reveal that Lidl now claims 6.2pc of the market share ahead of Superquinn's 5.7pc. And a 20pc burst in growth by Aldi has pushed it to a milestone 5pc -- meaning it is hot on the heels of Irish-owned Superquinn.

Slipped

Superquinn was taken over by the Musgrave Group last year but has slipped in terms of market share.

However, Tesco retains the largest share of the sector at 28.2pc -- a record high first achieved in January. SuperValu is also gaining momentum and is now in its sixth consecutive month of sales growth. David Berry, Kantar Worldpanel commercial director said the good news for the sector is that it is back in growth by 0.6pc.

Dunnes and Tesco remain the biggest players in the market but have had to change tack and reinvent to be able to compete with the smaller stores.

clairemurphy@herald.ie


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