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Digital growth for Cadbury

THE Irish marketing arm Cadbury Ireland will have more to spend in the digital media in 2010.

Greta Hammel, head of marketing for Cadbury Ireland, said the company invested 20pc of its marketing budget in digital media in 2009 and expected this to increase this year, despite a takeover by giant global group Kraft.



Tiger sponsor cuts ad spend

Golfer Tiger Wood's lead sponsor Procter & Gamble (P&G) has slashed its advertising spend in Ireland.

The group spent about €19.9m on Irish press and television adverts last year, compared with about €24m in 2008.

The figures, which have just been released by Nielsen, show that P&G was the second biggest advertiser in Ireland in 2008.

But in 2009 P&G slipped to third place, behind SuperValu and Harvey Norman.



Bono to invest €100m in Yelp

Elevation Partners, the private equity firm backed by U2 frontman Bono, is to buy a near €100m stake in US online media firm Yelp.

Google had reportedly been in talks to buy Yelp for close to €360m last year.

Elevation will initially buy up to €25m worth of preference shares in the company and will spend €75m buying shares from Yelp employees.

The search site Yelp specialises in providing local search information, such as restaurant, shop or hotel recommendations.



Food and drink sector boost

Bord Bia will host a one-day Marketplace Ireland event to boost the Irish food and drink industry.

Some 300 buyers and distributors from 27 countries are travelling to Dublin for the event in Croke Park tomorrow.

The value of Irish food and drink exports declined by 12pc last year, or by just under €1bn, to stand at €7.12bn.


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