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Despite the recession, Irish women are still head over heels about Choos

IRISH women's obsession with designer shoes shows no sign of slowing, as exclusive designer Jimmy Choo has invested heavily in its Dublin store.

The luxury brand has pumped money into transforming its Dublin concession in Brown Thomas on Grafton Street.

Jimmy Choo has been a firm favourite in Ireland ever since the shoe was championed by Sex And The City's Carrie Bradshaw.

And despite the recession, the store continues to draw the crowds of adoring female fans.

The chandeliered and mirrored subsection of the exclusive department store is now home to a wide selection of delicate heels, cute pumps and stylish bags.

Brides-to-be are particularly demanding when it comes to the right designer heel for the big day.

And with a price tag of between €350 and €550, this footwear doesn't come cheap.

"The most popular style of Choos in Ireland is the bridal style -- the 'Crown' in champagne glitter," a spokeswoman for the company told the Herald.

Many women are now resorting to saving up for an expensive pair of Choos with tightening purse strings.

Profit at Jimmy Choo jumped from £4.8m (€5.8m) to £15.3m (€18.7m), even though turnover fell by 6pc.

The group said that this was mainly owing to cuts in administration costs.

The firm has now launched its own perfume range and founder Tamara Mellon has unveiled a men's shoe range.

There is still a high demand and appetite for exclusive footwear and high-quality clothing in Ireland, as shown by Central Statistics Office figures released this week. The volume of retail sales for March increased by 0.2pc, the second monthly increase in a row.

According to research conducted by Dublin City Council, 81pc of those surveyed felt that the city centre is full of vibrancy.

When asked their favourite thing to do, 15pc enjoyed eating out and 14pc included shopping in their list.

clairemurphy@herald.ie


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