They came, they queued and they shopped.
And one lucky bargain hunter won €1,000 to make the shopping so much easier.
Dubliner Audrey Twamley from Cabra was the lucky Herald reader who got the Arnotts gift card, topped up with €1,000 in the Herald promotion with the city's most famous department store.
Readers who turned up with their vouchers were each given a gift card with €10 to spend.
But a delighted Audrey was the recipient of the extra special card to celebrate Arnotts Mega Weekend, which continues with big discounts until next Sunday.
She was congratulated on her good fortune by staff and other shoppers.