BONO'S hometown of Dalkey is to lead the way in savvy shopping by becoming the country's first Smartnet hub.
The seaside village will be launched as the pioneer Smartnet town on Friday, with locals able to collect points when they shop in stores using their apps or a loyalty card.
Dublin-based start-up Value Nation is leading the project, in which business owners come together under one brand to encourage people to shop loc-ally.
Tanaiste Eamon Gilmore will be on hand to launch the initiative, and Value Nation hopes to roll out the scheme to other towns around the country within the next two years.
So far, 20 businesses in the south Dublin community have signed up, including Select Stores and award-winning Indian restaurant Jaipur, both in the main street.
At the moment there are almost 100 businesses in Ireland taking part in the scheme that aims to go nationwide.
Behind the start-up are John Paul L'Estrange and Eamonn Dawson, two former senior managers of the One4all gift card, and last November they announced the creation of 50 jobs at Value Nation.
The company's ambition is to be the biggest loyalty scheme for customers in Ireland within two years.
"People are key to the success of any business," said Mr Dawson. "Over the coming 18 months, with our ambitious hiring policy, we intend to be the leading marketing and customer engagement loyalty company in this country."