Today is National Potato Day and in celebration Fingal agri-food business Country Crest has launched a new variety of 'Bikini' potatoes, as modelled here by Karena Graham.
Similar in texture and taste to that old favourite the Rooster, the Bikini gets its name from its two-tone skin colour of light red and white.
It will be available in Tesco for a limited time, as part of the grocer's edition range.
In celebration of National Potato Day, Country Crest are hosting a fun day with games, giveaways and Facebook and Twitter competitions outside the Gaiety Theatre today.
The events run from 3pm to 7.30 pm.
Figures released by Bord Bia show that the spud features in a whopping 40pc of Irish evening meals.
Lagging behind in second in the carbohydrate stakes are rice, noodles and pasta, at least one of which features in 27pc of meals.
Third place went to chips, wedges and waffles at 17pc, which of course are just other ways of presenting a potato.
The lesson? We really love our spuds.
"We go for the dry, floury potato, which has a mealy texture," IFA potato committee chairman Eddie Doyle said last week.