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Copeland cuts Abercrombie boss down to size

TAILOR to the stars Louis Copeland has hit out at Abercrombie & Fitch for their attitude to the "not-so-cool kids".

A&F bosses are facing a major backlash after CEO Mike Jeffries said the company didn't want larger people wearing their brand. Mr Jeffries said that "a lot of people don't belong" in their clothes.

However Louis Copeland told the Herald that the well-known store has made a big, fat marketing mistake. "I think it's a little insulting to people. Irish people don't tend to be tall and thin, not everybody is like that so I think it is prejudicial," he said.

"If you have nothing good to say, keep your breath to cool your porridge as they would say."

A&F opened a first Irish store on College Green in Dublin store last November and employs around 300 people. Copeland, who has dressed Pierce Brosnan, Bono, Tom Jones, Brian O'Driscoll and the 2006 European Ryder Cup team, said fitting the smaller-sized is the easy part of the job, and that he is up to the challenge of fitting clothing for all sizes.

Mr Jeffries' comments were made in 2006 but he has now been forced into an apology after they resurfaced online. He now says that his comments had been "taken out of context" and that he regretted that his choice of words were "interpreted in a manner that has caused offence".

hnews@herald.ie


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