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Coors app tops 75k

MOBILE app Anytime Is Playtime, developed by Coors Light, has hit over 75,000 game plays.

The digital gaming experience allows fans to win prizes including activity breaks and clothing accessories.

The app is Coors Light Ireland's first ever venture into mobile and up to 3,500 prizes are up for grabs.

It has a Rocky Mountain-inspired advertising feature.


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