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City to host international experts in new media at DMX digital conference

Billed as Ireland's largest digital conference, DMX will see about 800 delegates and 30 speakers gather in the Aviva Stadium for a day of talks about how Irish and international businesses are best getting to grips with new media.

Organised by the Marketing Institute, the event has a knack of providing some really off-beat case studies.

This year, Eamon FitzGerald visits from Norfolk in the south of England.

He owns crowd-funded wine retailer Naked Wines. After graduating from TCD in 2007, he spent four years with Accenture.

But deciding that financial services wasn't really from him, he got a job with Decanter wine magazine.


He later headed to France where he picked grapes in Languedoc.

Other speakers lined up for DMX on March 11 include Independent News & Media's digital boss Fiona O'Carroll, Twitter's agency sales manager for the UK and Ireland, Dennis Bree and John Straw, co-author of iDisrupted.

Meanwhile, in April, augmented and virtual reality experts will be in Dublin for the second annual Augmented Reality Marketing conference.

The brainchild of DIT lecturer Alex Gibson (pictured), speakers include Amplified Robot chief executive Steve Danni, iTagged founder Keith Jordan and Betfair's PR boss Barry Orr.

ARM is in the Croke Park Conference Centre on April 29.