CHRISTMAS shoppers can look forward to reduced parking fees in Dublin city again.
Dublin City Council made the decision after last year's promotion boosted parking revenues by over 25pc.
The offer -- which cuts prices by 50pc -- will begin on December 1 and run right through to January 8.
It applies only to drivers who pay using the council's parking tag system, rather than the coin machines.
Last year's promotion led to a weekly average increase in revenues of just over €10,000, equating to a 26pc jump.
The offer means motorists will be able to park for just €1.45 an hour in high-demand city centre zones like St Stephen's Green, instead of the usual €2.90.
It will also encourage the use of tags, the council's "cash-free parking payment system", the council said.